My Role:
Branding, User flows, Wireframing, UI design, Prototyping,
Problem
Real estate investment is often seen as complex, time-consuming, and overwhelming. Traditional platforms lacked a smooth digital flow to guide users from property discovery to final transaction. The client’s vision was to create a mobile-first app that made investing in property as simple as booking a flight online.
Challenges
Complex investment flows – Needed to translate lengthy processes (discovery → reservation → monitoring → payment) into simple, intuitive steps.
Multiple stakeholders – Besides investors, property dealers required their own management dashboards, plus a super admin system to oversee everything.
Trust & security – Financial transactions demanded a design language that feels secure and credible.
Light & dark themes – Creating a dual-theme mobile experience without compromising usability or accessibility.
End-to-end branding – Establishing a visual identity aligned with trust, professionalism, and modern investment appeal.
Solution
1. Discovery
Worked closely with the director to understand his vision for a streamlined investment journey.
Identified key user goals: discover properties easily, reserve quickly, track progress, and pay securely.
2. User Journey Mapping
Designed a flow that broke down the investment process into digestible stages.
Balanced ease of use for first-time investors with depth for experienced users.
3. Wireframing & Design System
Created detailed wireframes for the mobile app, dealer panels, and super admin panel.
Established a design system that supported light and dark themes consistently.
Prioritized readability, clean navigation, and modern UI patterns.
4. Branding
Developed the brand identity to reflect trust, sophistication, and innovation.
Applied branding across mobile and web touchpoints for consistency.
5. Final Design
Delivered mobile app designs in light and dark mode.
Designed dealer panels for property managers to list, update, and monitor projects.
Built super admin panels for platform-wide oversight, compliance, and monitoring.
Key Features Designed
Property Discovery – Browse properties with filters, images, and investment details.
Reservation Flow – Simple step-by-step process for securing a property.
Monitoring Dashboard – Track the status of investments and project progress.
Secure Payments – Integrated flows designed with transparency and trust.
Dealer Panel – Tools for property dealers to upload, manage, and track listings.
Super Admin Panel – Centralized control for approvals, compliance, and system health.
Light & Dark Themes – Accessible, dual-mode design to suit user preferences.
Branding System – Visual identity aligned with security, trust, and modern professionalism.
Impact
Translated a complex investment process into a user-friendly digital flow.
Delivered dual-themed mobile app designs (light & dark) that improve usability across contexts.
Equipped property dealers with powerful management tools through dedicated panels.
Provided platform-wide oversight via super admin dashboards.
Established a scalable brand identity that reinforces trust in real estate investment.
Disclaimer: The project discussed herein was undertaken as a part of the Code Experts team. The rights to this project are jointly owned by the client and the studio. This case study is presented solely to showcase my individual contributions to the project.