Branding
Mobile App
Website
Branding, User flows, Wireframing, UI design, Prototyping
Problem
Most social and dating apps focus only on endless swiping, leaving users disconnected and unsatisfied. The client envisioned a platform that creates authentic, in-person connections through curated social experiences instead of superficial interactions.
Challenges
Designing an app that balances digital convenience with real-world interactions.
Ensuring safety and comfort while meeting strangers.
Creating a brand identity that feels fresh, trustworthy, and social.
Guiding users from profile creation to real-life experiences without friction.
Solution
We developed a personality-driven social platform where users meet not by chance, but through curated dinners and shared interests. The product experience was designed to move beyond swiping into real-life, ice-breaker fueled interactions, supported by branding that feels playful yet credible.
Key Features
Personality-based Profiles – Create authentic profiles based on interests and traits.
Event & Dinner Booking – Book curated dinners with 5 strangers who share similar interests.
Guided Socialization – Built-in icebreakers and shared-interest prompts for comfortable conversations.
Moments & Photos – Capture memories post-dinner and relive the experience.
Connection Flow – Like fellow attendees; if both like each other, unlock chat.
Discover & Expand – Invite friends, discover new ones, and keep the social circle growing.
Impact
Designed a unique social-first alternative to swiping apps.
Created a brand identity and product that emphasizes meaningful offline connections.
Delivered a mobile app, website, branding, and stationery system aligned with the concept of discovery and social bonding.
Provided a clear user journey from sign-up to dinner to lasting friendships.
Next Steps
Scale events into more cities and social formats (brunch, activities, travel).
Introduce AI-driven interest matching for smarter group curation.
Disclaimer: The project discussed herein was undertaken as a part of the Tech Goes Global team. The rights to this project are jointly owned by the client and the studio. This case study is presented solely to showcase my individual contributions to the project.